PPC & LSA for Pest Control
PPC and LSA marketing for pest control companies, managed against revenue
Every ad platform claims your conversions. We manage Google Ads, Local Services Ads, and Meta campaigns inside a closed-loop attribution system that connects every ad dollar to an actual invoiced job.
1.04×
Reported ROAS that was barely breaking even by attribution
10×
True ROAS on an underfunded, overlooked campaign
13×
Annual value ROAS after attribution-guided reallocation
$40
Average cost per acquired customer
Platform dashboards are built to make your campaigns look good
Google, Meta, and Bing each use different attribution windows and conversion counting rules — which means you're often judging your pest control PPC and LSA spend on numbers the platforms generated to justify their own ad spend, not on what actually closed. We rebuild that picture from your CRM so budget follows real jobs, not inflated conversion counts.
What's included
Campaign management across Google, Meta & Bing
Search, Local Services Ads, and social campaigns run under one unified attribution system, not three separate dashboards.
Server-side click tracking
GCLIDs, FBCLIDs, and Local Services Ads leads preserved and matched to CRM outcomes, so nothing gets lost to ad blockers or platform sampling.
Audience strategy
Customer suppression and lifetime-value-based lookalike targeting, built from your actual customer list, not platform guesses.
Revenue-based optimization
Cost-per-acquisition targets set against real customer lifetime value for each service line — termite, recurring pest, mosquito, wildlife.
Creative development
Ad copy and creative built around what actually converts for pest control searchers, aligned with your broader messaging.
Revenue-focused reporting
Monthly reporting that compares platform-reported ROAS against actual attribution ROAS, so you know which number to trust.
Frequently asked questions
Is Local Services Ads (LSA) worth it for pest control companies?+
For most pest control companies, yes — LSAs typically produce lower-cost, higher-intent leads than standard search ads, especially for emergency and same-week service requests. We usually run LSAs alongside Google Ads and organic SEO rather than as a standalone channel.
Do I need a minimum ad budget?+
There's no hard minimum, but we generally recommend $2,000+/month in combined PPC and LSA spend to generate a reliable enough data pattern for attribution and optimization to work well.
How is this different from a typical PPC marketing agency?+
Most ppc marketing for pest control companies is optimized to whatever the ad platform reports as a conversion. We optimize toward actual revenue and customer lifetime value from your CRM, which often points budget in a different direction than the platform dashboards suggest.
Do you manage Google Ads, Meta, and Microsoft/Bing Ads?+
Yes, all three, under one attribution system so you can compare true performance across platforms instead of three disconnected dashboards.
Find out what your pest control ad spend is really producing
We'll show you where your current PPC and LSA spend diverges from actual booked revenue.
Get a Free Marketing Audit